Thursday, August 29, 2013

How passionate should we be about football?

 Player safety concerns did not stop 59, 149 people from watching a Jacksonville Jaguars preseason game last weekend. PHOTO BY Will Brown 

By Will Brown

The newest season America’s favorite reality show will be kicking off next week. The opening episode will be in Denver, site of one of the most dramatic plot twists of the previous season.

In case you are curious, the show is the National Football League. The game is America’s passion no matter how unhealthy the sport may be to its players, or to our collective psyche.

More than 100 million people watched the Super Bowl this February, apparel sales are booming and interest has never been bigger. But is all of that coming at a cost?

For the National Football League that cost was $675 million. That is the figure the league will pay to more than 4,000 retired players who brought a concussion lawsuit against it. The settlement, which was announced one week before the 2013 season is slated to kickoff, will be used for medical exams, concussion-related compensation and medical research.

It averages out to approximately $170,000 per player listed in the lawsuit. Various news reports state the most any player, or his estate, can receive is $5 million.

Those figures may sound massive to the average American. But, are they?

Today’s players are bigger, faster and stronger than they were a generation ago. Since 2000, the roster of the Super Bowl champion has averaged more than 240 pounds 12 times. The 2006 Indianapolis Colts had the smallest average weight of any Super Bowl champion in the last 20 years at 234 pounds. This girth is much bigger than the size of an average man in America, which is 5-foot-9 and 195 pounds.

At the 2012 NFL combine a man who is 6-foot-3-inches and 335 pounds ran 40 yards in under five seconds. The person who is the consensus No. 1 pick for the 2014 NFL Draft reportedly ran 40 yards in 4.46 seconds. By the way, he’s 6-foot-6-inches and 274 pounds.

Even folks who failed physics know mass multiplied by acceleration equals force.

The orthopedic issues caused by the extreme force applied in pro football’s constant collisions may be one thing. The traumatic brain injury that scientists have proven has a connection with years of playing football is another.

There are inherent risks in athletics. Approximately, one third of all pitchers in Major League Baseball have blown their elbow out; ankle sprains and knee inflammation have been the most common injuries for NBA athletes; ligament injuries and muscle strains are commonplace in soccer. But those sports injuries typically do not have devastating long-term effects after an athlete’s career is over.

Headlines about players suffering with dementia at uncommonly early ages, not to mention player suicides, has led the media, public and even Congress to ask questions about the NFL’s position on some of these brain injuries.

Some of these issues were to be addressed in a partnership between PBS Frontline and journalists from the Entertainment and Sports Programming Network. The documentary the two teams were working on was titled “League of Denial: The NFL’s Concussion Crisis”.

However, ESPN stated it would end its 15-month partnership last week. This announcement came days after two ESPN executives met with NFL commissioner Roger Goodell and one other gentleman at a New York restaurant for lunch.

As much as ESPN, and the NFL, tried to claim the disassociation was not due to the power lunch, the New York Times saw through that smokescreen in a damning Aug. 23 article.

It’s worth noting that more than 10 percent of the NFL’s revenue in 2012 came from ESPN in the form of the $1 billion the network pays to cover “Monday Night Football”. The amount of money the NFL receives from networks will skyrocket after this season as new deals with ESPN, Fox, NBC and CBS all begin in 2014.

It can be argued the no one forces men to play professional football. One can also claim that football players are handsomely paid to wrestle muscular men to the ground.

In some ways the football industry — when an entity has nearly $10 billion in revenue it is more than a garden-variety business — is like the tobacco industry three decades ago. People were dying, or at the least, sustaining life-altering consequences from consuming the product, but the risks were dismissed by a corporate culture that was resistant to change.

Regardless of Thursday’s announcement, Goodell claims or how many paltry dollars the league throws at research initiatives, his sport is resistant to evolving like the men who play it.

When teams subtly pressure players to return from concussions before they are ready, or when teams leak to the media that a player may be milking a serious injury or when someone playing through pain is lionized by fans and media alike that is proof the game of gladiators has not changed nearly as much as it would like its fans to believe.

Besides, if Goodell did not have anything to hide, he would sit down for an interview the “League of Denial” journalists, rather than having private lunches with executives at their employer persuading them to back off the story.

Keep in mind this is the same man who has no problem applying pressure to cash-strapped municipalities in order to build or renovate stadia across America. South Florida lost a chance to host the 50th Super Bowl because the Florida legislature would not kowtow to renovations for the existing stadium in Miami Gardens. Atlanta is ramrodding a $1 billion stadium initiative less than 25 years after the Georgia Dome was built.

There are other examples of the NFL fleecing taxpayers; however, the point remains that if pro football can convince communities and consumers to part with their money, the least these entities could do is demand the sport protect its players.

Laughs and liveliness,

-Wb